Watch out for this! In the world of marketing, The key is not just to be seen, but to be remembered. Because let's be honest: you can have the best campaign in the world, but if your brand doesn't leave a mark, the effort is worthless. Today we tell you how 4 elements of branding can not only make you stand out, but also convert those eyeballs into sales.
A fact that will blow your mind
We know that digital marketing is a precision machine to reach the right audience at the right time. But here's the plot twist: Only 5% of people are ready to buy when they see an ad.
Now, what about the other 95%? How do we get them to think of your brand when it comes time to make a decision? Easy: branding It's your ace up your sleeve to get into the mind (and heart) of your audience.
Here go the 4 key elements that you need to master so that your brand goes from being “one more” to being unforgettable:
Do you know why you remember the 90s jingles or those catchy phrases that haunt you even in your dreams? The answer lies in repetition. The more they see you, the easier it will be for them to remember you.
But it's not about saturating your audience, but about be strategically present. Because yes, you may have seen a lot of ads today, but… do you remember the last one? Exactly. If your brand is not consistently featured, it will be forgotten.
In a world full of stimuli, the different stands out. Your brand needs something unique that catches the eye: a fresh approach, a groundbreaking design, a compelling narrative.
💡 Example: Think of campaigns that surprised you and stuck with you. What did they have in common? Surely something you've never seen before. That's the key.
You don't need to be a multinational to create powerful partnerships. From Collaborate with micro-influencers From linking yourself to local causes, any connection that reinforces your message counts.
💡 Pro tip: Does your community love a specific sport, cause, or event? Use that to your advantage. Don’t underestimate the power of being present in the moments that matter to your audience.
This is the holy grail of branding: the emotions. If you can get your audience excited, laughing, or even angry with you (in a good way), you've won.
And I'm not the one saying it, Harvard is: 90% of purchasing decisions are emotional. So, if you manage to connect on an emotional level, you will become a brand that is impossible to ignore.
💡 Example: Coca-Cola doesn't sell soft drinks; it sells happiness. Apple doesn't sell technology; it sells lifestyle. What emotion can you convey?
Branding: Your ticket to success (but seriously)
Branding is not an extra, it is an investment. When you work in repeat your message, create something ARCHITECTURAL DESIGN, strategically partner and connect emotionally, your brand is not only visible, but unforgettable.
So, Ready to turn looks into sales? Start today, because in a world full of options, only those who know how to stay are remembered. 🚀
This year 2024 Black Friday has taken us headlong; not only because the competition is increasing and we have to be aware of campaigns 24/7 but because of the peculiarity of this year. But the hard work has provided us with a series of important lessons that can help us reflect on the […]
Pay attention to this! In the world of marketing, the key is not only to be seen, but to be remembered. Because let’s be honest: you can have the best campaign in the world, but if your brand doesn’t leave a mark, the effort is worthless. Today we tell you how 4 branding elements can not only make […]
In the world of eCommerce, the key to staying competitive is maximizing the profitability of your advertising campaigns. But how do you do this without getting lost in a tangle of metrics and platforms? The answer lies in aligning the sales funnel with the right campaigns and platforms. Below, we explain how to structure your campaigns to […]
