The challenge was twofold: increase sales and online visibility while projecting the brand's sustainable values, and expand the reach globally, bringing the responsible fashion message to different corners of the world.
We launched brand visibility campaigns to introduce Amlul to new audiences, highlighting its values of responsible fashion and ethical production. To do this, we use Taboola's display networks and recognition campaigns on Facebook and Instagram.
At the same time, we create search engine consideration campaigns to capture traffic from search terms related to sustainable and timeless fashion.
We also implemented omnichannel remarketing campaigns to re-impact people interested in Amlul who did not make a purchase after visiting the website.
Finally, we focus on increasing customer lifetime value (LTV), for which we carry out cross-selling campaigns of different Amlul collections, using email marketing and advertising on social networks and display.