LaMarca Well's dualism presented a unique challenge: maximizing the brand's visibility in the digital realm while focusing on attracting a broader, wellness-loving audience. The purpose was clear: to promote holistic well-being through the four pillars EAT, HEAL, MOVE and SEEK.
To introduce LaMarca Well to a broader audience, we initiated awareness campaigns emphasizing its values in both editorial content and wellness products. Complementing this, we take advantage of the popularity of YouTube in Spain to direct recognition campaigns, seeking to connect with those passionate about a healthy lifestyle.
In parallel, we introduced consideration and conversion campaigns for LaMarca Shop. To encourage retention and keep LaMarca Well in customers' minds, we implement remarketing campaigns through email marketing. These strategies were specifically designed to reconnect with those who showed initial interest but did not complete a purchase.