Artificial intelligence (AI) has become a key tool for optimizing marketing strategies, allowing companies to make data-driven decisions more quickly and accurately. In this article, we'll explore how AI can improve every phase of the strategic process: from data analysis to strategy creation and […]
User-generated content (UGC) has been one of the most effective strategies for building trust and connecting with audiences. But now, with tools like HeyGen, artificial intelligence is taking UGC to the next level: machine-created content that feels 100% human. Is this the future of marketing, or are we entering dangerous territory? […]
Web analytics is essential to any successful digital marketing strategy. In this article, we will explore the benefits and challenges of setting up Google Analytics 4 (GA4) through Google Tag Manager (GTM). We will discover why this setup is crucial for making decisions based on solid data. Why is it important to set up GA4 through Google Tag Manager? […]
If you have an eCommerce and you don’t use AI… do you really think you’ll win? Artificial intelligence is not the future: it’s the now. If your eCommerce isn’t using AI yet, bad news: you’re missing out on the game. Because AI tools don’t just optimize, they break the rules and reinvent them. From boring data to […]
