User-generated content (UGC) has been one of the most effective strategies for building trust and connecting with audiences. But now, with tools like HeyGen, artificial intelligence is taking UGC to the next level: machine-created content that feels 100% human. Is this the future of marketing, or are we entering dangerous territory? […]
In the changing universe of digital marketing, influencer marketing and UGC emerge as prominent tactics, each with its uniqueness. Both focus on authenticity, but differ in their approach and execution. This article delves into these differences, guiding brands, from startups to established corporations, in choosing […]
