Let’s be clear and direct! In the world of digital marketing, influencers are no longer just a passing fad. Today, they are the heart of any brandformance campaign that really wants to break it. But…what is brandformance? Easy: the perfect fusion between branding (making yourself seen and known) and performance (generating measurable results). Here the key is […]
The world of digital marketing is constantly changing, and platforms like Meta and Google Ads are your best allies to reach your audience and turn those visits into results. But, if you really want to get the most out of your investment (and who doesn’t!), it’s vital to know how to optimize campaigns in each […]
Hey! Here I bring you the infallible formula so that your Call to Action (CTA) become conversion machines. A good CTA doesn't just ask them to click, it makes them want to! We are going to explain how to achieve it with proven strategies and statistics that don't lie. Characteristics of an Effective CTA Clarity: CTAs should […]
AI not only transforms the way we interact with our customers, but also optimizes key processes, increasing consumer satisfaction and loyalty. Below, we explore how AI can be the perfect ally to build customer loyalty, with examples and statistics that support its effectiveness. Personalization of the Experience […]
Imagine that you have a group of close friends. You know that their opinions and feelings towards you are crucial to maintaining a strong and long-lasting relationship. The same goes for your clients. Knowing their feelings towards your brand can be the differentiator that leads you to success in the digital world. Here we explain why […]
Imagine that growing your business is like climbing a mountain. It's not just getting to the top; It is advancing step by step, understanding each stage. You have to go through five crucial stages to climb the Everest of marketing and achieve sustainable growth. The first stage, Validate, is like testing the waters. Here […]
In the dizzying world of e-commerce, we face a constant evolution marked by the pandemic, the transformation of algorithms and the volatility of social networks like TikTok. However, there are fundamental principles that remain unchanged in the process of scaling microbrands. Proactivity as the Foundation of Success At Immoral, we value proactivity over […]
In the changing universe of digital marketing, influencer marketing and UGC emerge as prominent tactics, each with its uniqueness. Both focus on authenticity, but differ in their approach and execution. This article delves into these differences, guiding brands, from startups to established corporations, in choosing […]
In a world where fashion boundaries are blurring, the Lunar New Year emerges as a golden opportunity for luxury and accessible luxury fashion brands. This article explores how Asian celebration is becoming a key strategy for brands looking to expand their reach and secure their […]
Winter sales are a key time for e-commerce, offering unique opportunities to grow and connect with customers. Here we present a series of innovative strategies and tools to help you stand out this season. Augmented Reality for Virtual Trials This technology allows customers to virtually try products before purchasing. […]
At Immoral, where innovation and connection are essential, we immerse ourselves in the world of Livestream Shopping, a trend that is redefining e-commerce. Fusing the immediacy of online shopping with the dynamism of live content, this strategy is creating a new way of interacting with customers. Discover how the Livestream […]
At Immoral, we understand that genuinely connecting with your audience is at the heart of successful digital marketing. Social Intelligence is not just a tool, it is a bridge to a deep understanding of consumer needs and desires. Today, we invite you to explore how this powerful tool is transforming digital marketing and how […]
Economic uncertainty has become a constant in the global panorama. With businesses facing the challenge of an impending recession, it is critical to rethink marketing strategies to adapt and thrive. This is where an innovative approach in digital marketing becomes a lifeline, not only to stay afloat but […]
November, for many, is synonymous with Black Friday: an avalanche of discounts and compulsive purchases. But at Immoral, we believe there are more innovative, ethical and human-centered ways to stand out this month. Therefore, we propose 10 genuine strategies to connect emotionally with your clients: Finally, remember that in a world […]
The calendar tells us that one of the most anticipated moments, Black Friday, is quickly approaching. Beyond simple transactions, this event becomes a golden opportunity to strengthen ties with those who choose to trust our brand. Below, we reveal some strategies that, with innovation and ethics, will help you stand out. […]
Digital marketing can be full of anglicisms and acronyms, which can be confusing for those who are not familiar with this environment. For this reason, we have prepared a brief dictionary with the most common words in marketing. This way you can follow the thread of what is being said! The marketing words you need to know […]
Cognitive biases that will put your brand in the customer's mind Cognitive biases are distortions that affect the way we perceive our environment and make decisions. These prejudices are inherent to human beings and can influence the consumer's reasoning ability. In the world of marketing, specialists can capitalize on these […]
The importance of First Party Data in the post-third-party cookie world The world of digital marketing is constantly changing and one of the most recent challenges is the end of third-party cookies, which will transform advertising and content personalization into line. Given this situation, the data […]
Branding vs Performance: Complementarity in the world of marketing In the competitive world of marketing, there seems to be a struggle between two approaches: brand marketing and performance marketing. While the first focuses on working on the brand image, the second seeks quantifiable results. However, are they really competing concepts? A […]
Blended ROAS: Understanding the profitability of your advertising campaigns You've probably heard of ROAS, which in English means "return on advertising investment." But what exactly is “blended ROAS”? The word "blended" refers to a mixture or combination, and in this context, it is a mathematical formula to calculate the […]
More than 90% of consumers consult the opinions of other customers before making a purchasing or hiring decision. Something extremely easy to do nowadays, since all you have to do is type the name of a company on the Internet and, almost certainly, reviews will appear. Although these cannot be controlled, they can […]
Discover audience segmentation: Optimizing your marketing strategies Have you ever wondered why audience segmentation is so important? If you want to learn more about its benefits and advantages, you have come to the right place! What is audience segmentation and why is it essential? Audience segmentation is the […]
The 6 most common mistakes in ecommerce: We all make mistakes. But mistakes in e-commerce usually cost a little more than others. Let's see what these mistakes are to avoid and stop them right now! Mistake #1: Spending your time on things you shouldn't Our number 1 on the list of mistakes […]
Neuromarketing is a fascinating union between Marketing and Neuroscience that allows us to understand the factors that influence the unconscious decisions of buyers, and thus, increase sales. Through Neuroscience, the emotions, attention and economic, social and cultural indicators that lead the consumer to […]
There is no doubt that selling online is the main objective of any electronic commerce, but this is not always enough. Being able to achieve good results with online sales will be a success factor for your online business. With the aim that your e-commerce can increase sales on the internet, […]
Passion ❤ moves the world but for a digital business to work we also need to take action 💪 Those brilliant actions and processes that make us stand out from the crowd 🔝 The big question is: What are those actions? We help you answer it 👀
