In today's digital world, brands are looking for platforms that not only provide visibility and sales, but also allow them to connect with their audiences authentically and effectively. TikTok has emerged as an essential channel for companies looking to make a creative impact, thanks to its variety of advertising formats tailored to different […]
In the world of eCommerce, the key to staying competitive is maximizing the profitability of your advertising campaigns. But how do you do this without getting lost in a tangle of metrics and platforms? The answer lies in aligning the sales funnel with the right campaigns and platforms. Below, we explain how to structure your campaigns to […]
Raise your hand if you’ve ever thought that Performance Max campaigns are a black hole where you throw money without control. Welcome to the club, you’re not the only one. These campaigns may seem like a panacea, but between uncontrolled spending and optimization, there is a world of difference. The good news? With some of these little tricks, […]
In the fast-paced world of digital marketing, it's essential to stay up to date with the most innovative tools. One of those tools is Google Ads Auto Applied Recommendations (AAR), powered by the latest artificial intelligence. At Immoral, we believe that by combining this innovation with an ethical and humane strategy, brands can achieve […]
In the changing world of digital marketing, mastering Google Ads has become an essential tool for companies looking to stand out. One tool that many overlook is portfolio offering strategies. Why is this Strategy Important? Smart bidding can be a double-edged tool. Without […]
In an ever-changing digital world, trends pivot almost at the speed of thought. Continuous optimization of advertising campaigns has emerged as a vital component to succeeding in the social media advertising sphere. At Immoral, we not only recognize this fact; we make it part of our core. Join us as we unravel the […]
The importance of First Party Data in the post-third-party cookie world The world of digital marketing is constantly changing and one of the most recent challenges is the end of third-party cookies, which will transform advertising and content personalization into line. Given this situation, the data […]
Metaverse and advertising. What point are we at? Should my brand already be in the Metaverse? Is it true that the metaverse is already a reality and that brands should enter it as soon as possible? The short answer is no. Not only has it not arrived, but it is in a very embryonic phase. […]
E-commerce has seen continued growth in 2021, and in 2022, the key to maintaining a competitive advantage will be prioritizing customer experience and differentiating in the market. Here are some Ecommerce trends that will work in 2022: Ecommerce trends that will work in 2022 1. Chatbots Artificial intelligence and […]
Branding vs Performance: Complementarity in the world of marketing In the competitive world of marketing, there seems to be a struggle between two approaches: brand marketing and performance marketing. While the first focuses on working on the brand image, the second seeks quantifiable results. However, are they really competing concepts? A […]
Instagram Reels offer small businesses a free tool to promote their services, and a magical opportunity to reach new audiences and gain more customers globally. By creating short, inspiring, and interactive videos with easy-to-use creative apps like filters, trending audio, and seamless transitions, the possibilities of […]
Blended ROAS: Understanding the profitability of your advertising campaigns You've probably heard of ROAS, which in English means "return on advertising investment." But what exactly is “blended ROAS”? The word "blended" refers to a mixture or combination, and in this context, it is a mathematical formula to calculate the […]
Digital Business: The key to succeeding in the digital world In the exciting world of business, PASSION is the engine that drives any endeavor. When you have passion for your company and what you do, that energy spreads to your team and your clients, generating a unique connection. However, the passion […]
Discover audience segmentation: Optimizing your marketing strategies Have you ever wondered why audience segmentation is so important? If you want to learn more about its benefits and advantages, you have come to the right place! What is audience segmentation and why is it essential? Audience segmentation is the […]
The 6 most common mistakes in ecommerce: We all make mistakes. But mistakes in e-commerce usually cost a little more than others. Let's see what these mistakes are to avoid and stop them right now! Mistake #1: Spending your time on things you shouldn't Our number 1 on the list of mistakes […]
Millions of advertisers try to reach their users every day through Facebook ads auctions, but doing so at the best price and being profitable is not an easy task. The bidding concept in Facebook Ads has a series of variants that make it unique and little used despite […]
In the dynamic world of digital marketing, the ability to reach the right audience is essential to the success of any strategy. That is why we advise you to advertise through advertising campaigns with a key strategy: segment the audience well. As you already know, the platform to create campaigns on both Facebook and Instagram […]
In this article we detail the main Conversion Marketing metrics (CPC, CAC, LTV or ROAS) to achieve the desired objective: increased sales. In order to sell, it is necessary to follow, in order, the four stages of Marketing. These are brand creation or branding, increasing web traffic, attracting […]
There is no doubt that selling online is the main objective of any electronic commerce, but this is not always enough. Being able to achieve good results with online sales will be a success factor for your online business. With the aim that your e-commerce can increase sales on the internet, […]
