Hello! If you're here, it's because you know that Google Ads are a powerful tool for your business. But do you know how to get the most out of Google Ad Extensions? Today, I'll take you by the hand to discover everything you need to know about these extensions and how they can transform your advertising campaigns. […]
Discover these essential tools for any paid media expert. Each one is designed to optimize your campaigns and aligns with our vision of marketing innovation. Here we present each tool with its description and benefits: 1. Meta Ad Library A complete tool to explore and analyze active ads on Facebook and Instagram, […]
In a world where digital privacy is paramount, contextual targeting is innovating in the field of digital advertising. This technique respects user privacy and offers relevant ads, adapting to the strictest privacy regulations. Contextual Targeting: A Modern Definition Today's contextual targeting uses advanced algorithms and machine learning […]
In a world where digital privacy is increasingly valued, brands face the challenge of adjusting their Paid Media strategies to balance effectiveness with respect for user privacy. At Immoral, we address this crucial topic, exploring how brands can ethically and effectively adapt to the […]
In the dynamic world of digital marketing, understanding and establishing effective benchmarks is crucial to the success of any campaign. We often confuse benchmarks with simple numbers or monetary values, but there is a deeper, more strategic perspective we should consider. Difference between Benchmarks and KPIs It is essential to distinguish […]
