Attribution models: How do I use them? Digital marketing today has multiple ways and tools that allow you to reach all types of consumers. However, this variety can become a double-edged sword, as it is not clear which are the most effective for our business. This is where […]
Artificial intelligence (AI), automation and machine learning are having a profound impact on all sectors. The fact is that they have already begun to revolutionize our daily lives, leaving us more time to be more productive and creative. Algorithms force us, then, to ask ourselves: what to choose in the human vs. dichotomy? […]
Did you know that recent studies have confirmed that users exposed to advertisements increase their purchases by 40% compared to other users? And why do I mention this to you? Well, because in Europe, until now, YouTube is not the main channel to close sales, but rather the ideal space to expose yourself, give yourself […]
Increase Web Traffic: Strategies for Success In the universe of digital marketing, increasing web traffic is a key priority. Without a doubt, traffic is the engine that drives the success of any strategy. A web page without visitors lacks purpose, similar to a stove without coal. In this context, it is vital […]
Real Time Bidding is a fundamental tool for companies when planning their advertising strategies. Find out why.