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Digital Marketing Strategies in Meta and Google Ads: How to Get the Most Out of Your Campaigns

The world of digital marketing is constantly changing, and platforms like Meta and Google Ads are your best allies to reach your audience and turn those visits into results. But, if you really want to get the most out of your investment (and who doesn't!), it's vital to know how to optimize campaigns on each platform. Here we tell you some key strategies to make your campaigns on Meta and Google Ads a success, based on principles that really work.

Strategies in Meta (yes, the old Facebook)

Meta gives you a super-agile environment for your advertising campaigns, but of course, you have to know how to manage it well. Here are some tips for different types of actions:

Without Commercial Action (offers, discounts, launches)

If you're not doing something specific like launching a product or running a sale, you might want to refresh your existing campaign rather than starting from scratch. Why? This way, you'll take advantage of everything the algorithm has already learned about your audience and improve efficiency. Less work, more results!

With Commercial Action (offers, discounts, launches)

When you have something specific, like a launch or a sale, it's time to launch a new campaign. Offers tend to behave differently, and you need to adjust your strategy to get the most out of them.

Reusing Stopped Campaigns

A golden rule in Meta: if a campaign has already been stopped, don’t reuse it. The algorithm has already lost the “flow” of that campaign, so it is much more effective to start over and let Meta optimize from scratch.

Flash Sales

For those quick sales or flash sales, it is best to create a little hype before the big day. A good trick is to put a “coming soon” a few days before. The anticipation works! When the sale is activated, conversions usually skyrocket.

Strategies in Google Ads

Google Ads is a different world, because its learning process is a little slower than Meta. But don't worry, here we explain how to get the most out of it.

PMax (Performance Max)

With PMax campaigns, it's best to add new ads within the same campaign instead of creating a new one. You can also create resource groups and adjust the budget during sales or promotions. And yes, having a specific campaign for sales and turning it on/off as needed is a great strategy.

Search

If you already have search campaigns that are working well, simply add new ads to those ad groups. And if you have sales or discounts, create a specific group for those keywords! This way, you'll be sure to reach the audience that's looking for deals.

Display/Discovery

Just like in Search, in Display or Discovery campaigns you can add new ads in groups that are already performing well. And, just like in PMax, adjusting your budget during sales periods will make your investment even more efficient.

New Campaigns and Reuse

  • New Campaigns: If you have new product categories, it is always best to create a new campaign from scratch. This way you optimize from the start.
  • Reuse: If you're just launching a new marketing campaign for products you already have, you can reuse previous campaigns, but don't forget to update your ads!

 

In conclusion, for your Meta and Google Ads campaigns to really shine, it is essential to understand how both platforms work and adapt your strategies according to the type of commercial action. By following these best practices, you will ensure that you optimize every euro invested and reach your audience effectively.

 

 

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