In the digital age, email marketing stands out as a key tool to build and maintain customer loyalty, especially in the field of ecommerce. At Immoral, we focus on communication that reflects our values: ethics, transparency, innovation and humanity.
The Importance of Personalization in Ecommerce
: A study from Campaign Monitor shows that personalized emails can increase open rates by 26% (source
). This data reflects the importance of speaking directly to the client, knowing their interests and needs.
Email Example: A personalized birthday email with an exclusive discount or product recommendation based on previous purchases.
Workflows to Promote Loyalty
- Customer Onboarding: A welcome workflow, explaining the brand values, how to use the products and what to expect in terms of future communication.
- Post-Purchase: Thank you emails, satisfaction surveys and exclusive offers for future purchases, encouraging a repetitive purchasing cycle.
- Reactivation of Inactive Clients: Emails that identify customers who have not interacted with the brand for a period and offer them an incentive to return.
- Product Education: Series of emails that educate the customer on how to obtain the maximum benefit from the products or services purchased.
- Post-Purchase Tracking: Thank you emails, requests for product reviews, and exclusive offers for related products.
- Shopping Cart Abandonment: Reminder emails with images of abandoned products and special offers to encourage completion of the purchase.
Using Data and Statistics to Improve Strategies
: According to McKinsey & Company, email marketing is up to 40 times more effective at acquiring new customers than social networks (source
). This data underlines the relevance of a well-targeted email marketing strategy.
Recommended Action: Use data analytics to segment customers and personalize messages, improving the relevance and effectiveness of each communication.
Examples of Email Content that Resonates
- Customer success stories.
- Educational content on trends.
- Invitations to exclusive events.
- Announcements of new products or services.
- New product launch announcements with images and detailed descriptions.
- Emails with exclusive limited-time offers.
- Invitations to private sales or ecommerce events.
At Immoral, we understand that email marketing is more than a communication tool; It is a bridge between brands and their customers, a means to transmit values and build lasting relationships. By implementing these advanced email marketing strategies, we not only increase customer loyalty, but also strengthen the brand's image as a reliable and ethical ally in the digital world.