Advanced Email Marketing Strategies to Build Customer Loyalty

In the digital age, email marketing stands out as a key tool to build and maintain customer loyalty, especially in the field of ecommerce. At Immoral, we focus on communication that reflects our values: ethics, transparency, innovation and humanity.

The Importance of Personalization in Ecommerce

Key Data: A study from Campaign Monitor shows that personalized emails can increase open rates by 26% (source). This data reflects the importance of speaking directly to the client, knowing their interests and needs.
Email Example: A personalized birthday email with an exclusive discount or product recommendation based on previous purchases.

Workflows to Promote Loyalty

  1. Customer Onboarding: A welcome workflow, explaining the brand values, how to use the products and what to expect in terms of future communication.
  2. Post-Purchase: Thank you emails, satisfaction surveys and exclusive offers for future purchases, encouraging a repetitive purchasing cycle.
  1. Reactivation of Inactive Clients: Emails that identify customers who have not interacted with the brand for a period and offer them an incentive to return.
  2. Product Education: Series of emails that educate the customer on how to obtain the maximum benefit from the products or services purchased.
  3. Post-Purchase Tracking: Thank you emails, requests for product reviews, and exclusive offers for related products.
  4. Shopping Cart Abandonment: Reminder emails with images of abandoned products and special offers to encourage completion of the purchase.


Using Data and Statistics to Improve Strategies

Important Statistics: According to McKinsey & Company, email marketing is up to 40 times more effective at acquiring new customers than social networks (source). This data underlines the relevance of a well-targeted email marketing strategy.
Recommended Action: Use data analytics to segment customers and personalize messages, improving the relevance and effectiveness of each communication.

Examples of Email Content that Resonates

  • Customer success stories.
  • Educational content on trends.
  • Invitations to exclusive events.
  • Announcements of new products or services.
  • New product launch announcements with images and detailed descriptions.
  • Emails with exclusive limited-time offers.
  • Invitations to private sales or ecommerce events.

At Immoral, we understand that email marketing is more than a communication tool; It is a bridge between brands and their customers, a means to transmit values ​​and build lasting relationships. By implementing these advanced email marketing strategies, we not only increase customer loyalty, but also strengthen the brand's image as a reliable and ethical ally in the digital world.
Share on: