Artificial intelligence (AI) has become a key tool for optimizing marketing strategies, allowing companies to make data-driven decisions more quickly and accurately. In this article, we'll explore how AI can improve every phase of the strategic process: from data analysis to strategy creation and […]
User-generated content (UGC) has been one of the most effective strategies for building trust and connecting with audiences. But now, with tools like HeyGen, artificial intelligence is taking UGC to the next level: machine-created content that feels 100% human. Is this the future of marketing, or are we entering dangerous territory? […]
In today's digital world, brands are looking for platforms that not only provide visibility and sales, but also allow them to connect with their audiences authentically and effectively. TikTok has emerged as an essential channel for companies looking to make a creative impact, thanks to its variety of advertising formats tailored to different […]
