Web analytics is essential to any successful digital marketing strategy. In this article, we will explore the benefits and challenges of setting up Google Analytics 4 (GA4) through Google Tag Manager (GTM). We will discover why this setup is crucial for making decisions based on solid data. Why is it important to set up GA4 through Google Tag Manager? […]
If you have an eCommerce and you don’t use AI… do you really think you’ll win? Artificial intelligence is not the future: it’s the now. If your eCommerce isn’t using AI yet, bad news: you’re missing out on the game. Because AI tools don’t just optimize, they break the rules and reinvent them. From boring data to […]
At Immoral Marketing we are clear: a generic ad is a waste of money. If you want your advertising to not only generate impressions, but also results, you have to speak directly to your audience and your buyer persona. Of course, it is not about putting a nice name on the creative and expecting miracles. We are talking about […]