3. Create your strategy with '+'.
4. Choose the strategy that best suits your campaigns, we have taken Target ROAS in this example
5. Go deeper with 'advanced options'.
6. Mark your territory with a bid limit.
7. Secure your move.
In the world of eCommerce, the key to staying competitive is maximizing the profitability of your advertising campaigns. But how do you do this without getting lost in a tangle of metrics and platforms? The answer lies in aligning the sales funnel with the right campaigns and platforms. Below, we explain how to structure your campaigns to […]
Raise your hand if you’ve ever thought that Performance Max campaigns are a black hole where you throw money without control. Welcome to the club, you’re not the only one. These campaigns may seem like a panacea, but between uncontrolled spending and optimization, there is a world of difference. The good news? With some of these little tricks, […]
Let’s be clear and direct! In the world of digital marketing, influencers are no longer just a passing fad. Today, they are the heart of any brandformance campaign that really wants to break it. But…what is brandformance? Easy: the perfect fusion between branding (making yourself seen and known) and performance (generating measurable results). Here the key is […]
