In the fast-paced world of digital marketing, it's essential to stay up to date with the most innovative tools. One of those tools is Google Ads Auto Applied Recommendations (AAR), powered by the latest artificial intelligence. At Immoral, we believe that by combining this innovation with an ethical and humane strategy, brands can achieve outstanding results. Let's take a closer look at what they are and how to use them to the fullest.
What are Google Ads AARs?
AARs are automated tips generated by the Google Ads algorithm, meticulously designed to optimize and boost the performance of your advertising campaigns. Each suggestion comes from deep data analysis with the purpose of increasing the impact of your ads.
How to access and make the most of AAR?
To immerse yourself in the world of AAR, simply head to the Recommendations section of your Google Ads account. While you will receive multiple tips, it is essential to evaluate, personalize and balance each suggestion based on your goals and brand identity. Experimentation, measurement and adaptation are key to getting the most out of these recommendations.
Integrating AARs into your strategy
Despite the wonder that is artificial intelligence, it is essential that AAR is integrated cohesively into your overall marketing strategy. At Immoral, we know that the combination of automation and human experience is the formula for success.
If you are looking to evolve alongside an ally who understands the importance of combining branding and performance marketing, at Immoral we are ready to accompany you on this exciting digital journey.