In the world of eCommerce, the key to staying competitive is maximizing the profitability of your advertising campaigns. But how do you do this without getting lost in a tangle of metrics and platforms? The answer lies in aligning the sales funnel with the right campaigns and platforms. Below, we explain how to structure your campaigns to […]
Raise your hand if you’ve ever thought that Performance Max campaigns are a black hole where you throw money without control. Welcome to the club, you’re not the only one. These campaigns may seem like a panacea, but between uncontrolled spending and optimization, there is a world of difference. The good news? With some of these little tricks, […]
Let’s be clear and direct! In the world of digital marketing, influencers are no longer just a passing fad. Today, they are the heart of any brandformance campaign that really wants to break it. But…what is brandformance? Easy: the perfect fusion between branding (making yourself seen and known) and performance (generating measurable results). Here the key is […]
