Personalize to impact: The key to making sure your ads don't go unnoticed

At Immoral Marketing we are clear about it: A generic ad is a waste of moneyIf you want your advertising to generate not only impressions, but also results, you have to speak directly to your audience and your buyer persona. 

Of course, it is not about giving a nice name to creativity and expecting miracles. We are talking about strategy, data and personalization.

How do we know? Because we've proven it time and time again in our campaigns. Let's dissect some examples that prove that when you personalize your ads with your audience in mind, ROAS (return on advertising spend) and CPL (cost per lead) take off.

 

Case 1: When coffee and gifts are the hit

If a picture is worth a thousand words, a personalized ad is worth a thousand generic ones. In this table of a campaign we see how The two audiences with the best ROAS are those interested in gifts and in coffee.

 

Coincidence? Not a chance.

Top creatives In fact, they talked about gifts and coffee during the campaign:

  • «Original gifts for coffee lovers».
  • «The perfect gift for this Christmas».

If you want to connect, speak the language of your audienceA personalized ad is not just a nice idea; is a direct driver of ROAS.

 

More data, more clarity:

In another campaign of the same brand:

  • La audience with best ROAS was that of people interested in gifts.

Two of the three best creatives spoke, again, of Gifts for children and Christmas.

 

Moral? When you align your message with your audience's interests, the algorithm smiles and the cash register rings.

 

Case 2: The same brand and the athletes

It's not all coffee and gifts. When we head to athletes, the strategy was the same.

 

▶ The best ads in this campaign had a copy focused on athletesStraight to the point:

  • «Hydrate like a pro«.
  • «Your bottle, your performance. Designed for athletes. "

Result? A Impeccable ROAS.

The message here is simple: when you customize your creative with the audience you're going to impact in mind, You stop being noise and become a solution.

 

Case 3: Shipping for ecommerce and leadgen

But it's not just ad personalization that's important for ecommerce campaigns; talking to your buyer persona and telling them exactly what they want to read is an art. 

Lead generation campaigns are the perfect terrain for personalization, and with e-commerce shipping we have a master class:

  • When analyzing the latest leads, we detected that Most of them came from food companies.
  • And, surprise, the announcement with best CPL (cost per lead) was a totally customized one for food companies.

Why? Because personalizing is not a whim. It is the trigger that tells the algorithm: “this is my client”.

 

The methodology: 5 steps to optimize your creatives

We know what works, and here is the recipe:

  1. BROAD audiences (generic): Personalization is key for the algorithm to find users with aligned interests. Talk to them about coffee if they are looking for coffee, and about sports if they are athletes.
  2. Activate ads by audience: Don't use the same creatives on all audiences. If you have an ad about gifts, show it to those who are searching for gifts. gifts.
  3. Take advantage of ChatGPT to customize copies: Give them clear information about your brand, product and audience. Ask them how you want: direct, persuasive or emotional.
  4. Create like-minded audiences: If one type of ad works well, build audiences that fit that logic. Follow the trail of success.

Create variants: Once a product or creative works, test variants to scale results. There is no secret.

 

The bottom line: Not personalizing is leaving money on the table

An ad without personalization is like a gift without a name: It doesn't impact anyone. Personalizing your message to your audience not only improves your ROAS and reduces your CPL; it also makes your advertising makes sense.

At Immoral, we don't settle for "just making it work." We want that explodes, that stands out and sells.

Ready to take your ads from generic to personalized and effective?

You already know where to start.

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