At Immoral Marketing we are clear about it: A generic ad is a waste of moneyIf you want your advertising to generate not only impressions, but also results, you have to speak directly to your audience and your buyer persona.
Of course, it is not about giving a nice name to creativity and expecting miracles. We are talking about strategy, data and personalization.
How do we know? Because we've proven it time and time again in our campaigns. Let's dissect some examples that prove that when you personalize your ads with your audience in mind, ROAS (return on advertising spend) and CPL (cost per lead) take off.
Case 1: When coffee and gifts are the hit
If a picture is worth a thousand words, a personalized ad is worth a thousand generic ones. In this table of a campaign we see how The two audiences with the best ROAS are those interested in gifts and in coffee.
Coincidence? Not a chance.
▶ Top creatives In fact, they talked about gifts and coffee during the campaign:
If you want to connect, speak the language of your audienceA personalized ad is not just a nice idea; is a direct driver of ROAS.
More data, more clarity:
In another campaign of the same brand:
Two of the three best creatives spoke, again, of Gifts for children and Christmas.
Moral? When you align your message with your audience's interests, the algorithm smiles and the cash register rings.
Case 2: The same brand and the athletes
It's not all coffee and gifts. When we head to athletes, the strategy was the same.
▶ The best ads in this campaign had a copy focused on athletesStraight to the point:
Result? A Impeccable ROAS.
The message here is simple: when you customize your creative with the audience you're going to impact in mind, You stop being noise and become a solution.
Case 3: Shipping for ecommerce and leadgen
But it's not just ad personalization that's important for ecommerce campaigns; talking to your buyer persona and telling them exactly what they want to read is an art.
Lead generation campaigns are the perfect terrain for personalization, and with e-commerce shipping we have a master class:
Why? Because personalizing is not a whim. It is the trigger that tells the algorithm: “this is my client”.
The methodology: 5 steps to optimize your creatives
We know what works, and here is the recipe:
Create variants: Once a product or creative works, test variants to scale results. There is no secret.
The bottom line: Not personalizing is leaving money on the table
An ad without personalization is like a gift without a name: It doesn't impact anyone. Personalizing your message to your audience not only improves your ROAS and reduces your CPL; it also makes your advertising makes sense.
At Immoral, we don't settle for "just making it work." We want that explodes, that stands out and sells.
Ready to take your ads from generic to personalized and effective?
You already know where to start.