The big question everyone is asking is:what exactly is GA4?» And the answer couldn't be simpler: Google Analytics 4 is a set of new Analytics properties. Specifically, a new generation that arises directly from those launched in 2019, the Web+App properties. In other words, The old Web+App are now called GA4.
Google Analytics 4 (GA4) is the new generation of Google Analytics properties, which arises directly from the Web+App properties launched in 2019. It is important to understand what GA4 is because, according to Google's official announcement on March 16, the Universal Analytics properties will stop recording data starting July 1, 2023. Therefore, it is recommended to transition to GA4 as soon as possible.
This change responds to the evolution of the reality of Internet use. Universal Analytics was designed at a time when the majority of traffic comes from desktop computers and independent sessions were measured, based on 100% cookies.
GA4 has adapted to this new reality, relying on user events to measure traffic on both websites and applications, and using advances in machine learning to predict expected traffic and analyze unexpected changes. All of this offers significant advantages for Analytics users:
Setting up Google Analytics 4 can be complex, so at IMMORAL we are at your disposal for whatever you need. Contact us!