Its initial goal was to increase the number of companies using its platform to manage their business trips and improve the efficiency of their travel operations. Initially we managed Google Ads campaigns for Spain although, some time later, we started managing them globally.
Our challenge was to reduce the costs per conversion to MQL of Google Ads campaigns, thus improving the profitability of the business and advertising investment.
In addition to increasing the number of maximizing the volume of conversions without losing the quality of the lead, with a focus on MQL and SQL.
To achieve the results we restructure the campaigns and control the matches of the keywords as well as the negative KW. The trick, optimize, optimize and optimize the accounts, adapting to the moment of each market in addition to improving the conversion rate of the landings.
Thank you for the effort and attention to detail with which you keep our accounts.
We're impressed with how you manage our digital media spend and love seeing our ROI improve dramatically month after month.
It is a pleasure to work with such a professional team who continues to exceed our goals and expectations!