Pay attention to this! In the world of marketing, the key is not only to be seen, but to be remembered. Because let’s be honest: you can have the best campaign in the world, but if your brand doesn’t leave a mark, the effort is worthless. Today we tell you how 4 branding elements can not only make […]
In the world of eCommerce, the key to staying competitive is maximizing the profitability of your advertising campaigns. But how do you do this without getting lost in a tangle of metrics and platforms? The answer lies in aligning the sales funnel with the right campaigns and platforms. Below, we explain how to structure your campaigns to […]
Raise your hand if you’ve ever thought that Performance Max campaigns are a black hole where you throw money without control. Welcome to the club, you’re not the only one. These campaigns may seem like a panacea, but between uncontrolled spending and optimization, there is a world of difference. The good news? With some of these little tricks, […]
Let’s be clear and direct! In the world of digital marketing, influencers are no longer just a passing fad. Today, they are the heart of any brandformance campaign that really wants to break it. But…what is brandformance? Easy: the perfect fusion between branding (making yourself seen and known) and performance (generating measurable results). Here the key is […]
The world of digital marketing is constantly changing, and platforms like Meta and Google Ads are your best allies to reach your audience and turn those visits into results. But, if you really want to get the most out of your investment (and who doesn’t!), it’s vital to know how to optimize campaigns in each […]
Hey! Here I bring you the infallible formula so that your Call to Action (CTA) become conversion machines. A good CTA doesn't just ask them to click, it makes them want to! We are going to explain how to achieve it with proven strategies and statistics that don't lie. Characteristics of an Effective CTA Clarity: CTAs should […]
AI not only transforms the way we interact with our customers, but also optimizes key processes, increasing consumer satisfaction and loyalty. Below, we explore how AI can be the perfect ally to build customer loyalty, with examples and statistics that support its effectiveness. Personalization of the Experience […]
Hello! If you're here, it's because you know that Google Ads are a powerful tool for your business. But do you know how to get the most out of Google Ad Extensions? Today, I'll take you by the hand to discover everything you need to know about these extensions and how they can transform your advertising campaigns. […]
In the fast-paced world of digital marketing, SEO has become an essential tool for any business looking to stand out online. We know how crucial it is to appear in the first results of search engines, and we are here to guide you in the strategies that can elevate your digital presence to […]
Imagine that you have a group of close friends. You know that their opinions and feelings towards you are crucial to maintaining a strong and long-lasting relationship. The same goes for your clients. Knowing their feelings towards your brand can be the differentiator that leads you to success in the digital world. Here we explain why […]
In youth, first romances are full of excitement and discoveries. However, there comes a time when it is crucial to define the relationship to understand its direction and future. Something similar happens with email marketing campaigns in the digital field. This article will guide you on a journey to define and strengthen […]
Landing pages are the foundation of your marketing campaigns. It's not just a place where your prospects land; It is the space where you decide if you are going to stay looking at the horizon or if you are going to take the leap to increase your conversions. So what makes the difference between a landing page […]
Imagine that growing your business is like climbing a mountain. It's not just getting to the top; It is advancing step by step, understanding each stage. You have to go through five crucial stages to climb the Everest of marketing and achieve sustainable growth. The first stage, Validate, is like testing the waters. Here […]
Have you wondered how you can stand out from the crowd in Google Ads, without sacrificing your principles? At Immoral, we believe that ethical marketing and innovation go hand in hand. Here we present a not only effective strategy to surpass your competitors through Google ads. We are not talking about the orientation of […]
In the dizzying world of e-commerce, we face a constant evolution marked by the pandemic, the transformation of algorithms and the volatility of social networks like TikTok. However, there are fundamental principles that remain unchanged in the process of scaling microbrands. Proactivity as the Foundation of Success At Immoral, we value proactivity over […]
In the changing universe of digital marketing, influencer marketing and UGC emerge as prominent tactics, each with its uniqueness. Both focus on authenticity, but differ in their approach and execution. This article delves into these differences, guiding brands, from startups to established corporations, in choosing […]
In a saturated digital world, storytelling has become an essential tool to connect emotionally with customers, both in eCommerce and in service companies. This art not only captures attention but also helps build a long-lasting relationship with the audience. What is Storytelling and why is it […]
Discover these essential tools for any paid media expert. Each one is designed to optimize your campaigns and aligns with our vision of marketing innovation. Here we present each tool with its description and benefits: 1. Meta Ad Library A complete tool to explore and analyze active ads on Facebook and Instagram, […]
In a world where fashion boundaries are blurring, the Lunar New Year emerges as a golden opportunity for luxury and accessible luxury fashion brands. This article explores how Asian celebration is becoming a key strategy for brands looking to expand their reach and secure their […]
Winter sales are a key time for e-commerce, offering unique opportunities to grow and connect with customers. Here we present a series of innovative strategies and tools to help you stand out this season. Augmented Reality for Virtual Trials This technology allows customers to virtually try products before purchasing. […]
In a world where digital privacy is paramount, contextual targeting is innovating in the field of digital advertising. This technique respects user privacy and offers relevant ads, adapting to the strictest privacy regulations. Contextual Targeting: A Modern Definition Today's contextual targeting uses advanced algorithms and machine learning […]
In the digital age, email marketing stands out as a key tool to build and maintain customer loyalty, especially in the field of ecommerce. At Immoral, we focus on communication that reflects our values: ethics, transparency, innovation and humanity. The Importance of Personalization in Ecommerce Key Facts: A study of […]
In a world where digital privacy is increasingly valued, brands face the challenge of adjusting their Paid Media strategies to balance effectiveness with respect for user privacy. At Immoral, we address this crucial topic, exploring how brands can ethically and effectively adapt to the […]
At Immoral, where innovation and connection are essential, we immerse ourselves in the world of Livestream Shopping, a trend that is redefining e-commerce. Fusing the immediacy of online shopping with the dynamism of live content, this strategy is creating a new way of interacting with customers. Discover how the Livestream […]
At Immoral, we understand that genuinely connecting with your audience is at the heart of successful digital marketing. Social Intelligence is not just a tool, it is a bridge to a deep understanding of consumer needs and desires. Today, we invite you to explore how this powerful tool is transforming digital marketing and how […]
In a digital world where differentiation is vital, a strong brand identity is not a luxury, but an imperative. At Immoral, we understand that a strong brand is a reflection of a consistent promise and values. Let's look at how you can build an effective brand identity and explore inspiring examples. The Cruciality of a […]
Economic uncertainty has become a constant in the global panorama. With businesses facing the challenge of an impending recession, it is critical to rethink marketing strategies to adapt and thrive. This is where an innovative approach in digital marketing becomes a lifeline, not only to stay afloat but […]
In the dynamic world of digital marketing, understanding and establishing effective benchmarks is crucial to the success of any campaign. We often confuse benchmarks with simple numbers or monetary values, but there is a deeper, more strategic perspective we should consider. Difference between Benchmarks and KPIs It is essential to distinguish […]
In the fast-paced world of digital marketing, it's essential to stay up to date with the most innovative tools. One of those tools is Google Ads Auto Applied Recommendations (AAR), powered by the latest artificial intelligence. At Immoral, we believe that by combining this innovation with an ethical and humane strategy, brands can achieve […]
Welcome to the exciting world of Marketing Automation. If you are a CEO, CMO, Sales director or E-commerce Manager looking to position yourself and grow in the digital world, you are in the right place. Join us on this journey to discover the workflows that you cannot miss. 1. Client Onboarding Each client is unique and deserves solutions to […]
The conversion rate of a website is a key indicator to measure its effectiveness and performance. However, optimizing it requires more than superficial adjustments. At Immoral, we have refined a set of strategies and practices that allow us to maximize this indicator. 1. Advanced Traffic Segmentation Traffic is not homogeneous. Segment your visitors […]
In the changing world of digital marketing, mastering Google Ads has become an essential tool for companies looking to stand out. One tool that many overlook is portfolio offering strategies. Why is this Strategy Important? Smart bidding can be a double-edged tool. Without […]
In the digital age, Black Friday has established itself as one of the most relevant commercial events. Companies and brands, especially those in the field of e-commerce, wait with anticipation for this day to achieve notable benefits and strengthen their position in the market. However, to ensure a successful Black Friday, it is […]
In an ever-changing digital world, trends pivot almost at the speed of thought. Continuous optimization of advertising campaigns has emerged as a vital component to succeeding in the social media advertising sphere. At Immoral, we not only recognize this fact; we make it part of our core. Join us as we unravel the […]
November, for many, is synonymous with Black Friday: an avalanche of discounts and compulsive purchases. But at Immoral, we believe there are more innovative, ethical and human-centered ways to stand out this month. Therefore, we propose 10 genuine strategies to connect emotionally with your clients: Finally, remember that in a world […]
The calendar tells us that one of the most anticipated moments, Black Friday, is quickly approaching. Beyond simple transactions, this event becomes a golden opportunity to strengthen ties with those who choose to trust our brand. Below, we reveal some strategies that, with innovation and ethics, will help you stand out. […]
Digital marketing can be full of anglicisms and acronyms, which can be confusing for those who are not familiar with this environment. For this reason, we have prepared a brief dictionary with the most common words in marketing. This way you can follow the thread of what is being said! The marketing words you need to know […]
Cognitive biases that will put your brand in the customer's mind Cognitive biases are distortions that affect the way we perceive our environment and make decisions. These prejudices are inherent to human beings and can influence the consumer's reasoning ability. In the world of marketing, specialists can capitalize on these […]
The importance of First Party Data in the post-third-party cookie world The world of digital marketing is constantly changing and one of the most recent challenges is the end of third-party cookies, which will transform advertising and content personalization into line. Given this situation, the data […]
Metaverse and advertising. What point are we at? Should my brand already be in the Metaverse? Is it true that the metaverse is already a reality and that brands should enter it as soon as possible? The short answer is no. Not only has it not arrived, but it is in a very embryonic phase. […]
E-commerce has seen continued growth in 2021, and in 2022, the key to maintaining a competitive advantage will be prioritizing customer experience and differentiating in the market. Here are some Ecommerce trends that will work in 2022: Ecommerce trends that will work in 2022 1. Chatbots Artificial intelligence and […]
According to the latest statistics, around 70% of consumers abandon an online store before completing the sale. However, the mobile shopping cart is the one with the worst figures, with 85% abandonment. If the same thing happens to you in your business, you are interested in knowing these keys to optimize your […]
