Imagine that growing your business is like climbing a mountain. It's not just getting to the top; It is advancing step by step, understanding each stage. You have to go through five crucial stages to climb the Everest of marketing and achieve sustainable growth. The first stage, Validate, is like testing the waters. Here […]
Have you wondered how you can stand out from the crowd in Google Ads, without sacrificing your principles? At Immoral, we believe that ethical marketing and innovation go hand in hand. Here we present a not only effective strategy to surpass your competitors through Google ads. We are not talking about the orientation of […]
In the dizzying world of e-commerce, we face a constant evolution marked by the pandemic, the transformation of algorithms and the volatility of social networks like TikTok. However, there are fundamental principles that remain unchanged in the process of scaling microbrands. Proactivity as the Foundation of Success At Immoral, we value proactivity over […]
In the changing universe of digital marketing, influencer marketing and UGC emerge as prominent tactics, each with its uniqueness. Both focus on authenticity, but differ in their approach and execution. This article delves into these differences, guiding brands, from startups to established corporations, in choosing […]
In a saturated digital world, storytelling has become an essential tool to connect emotionally with customers, both in eCommerce and in service companies. This art not only captures attention but also helps build a long-lasting relationship with the audience. What is Storytelling and why is it […]
Discover these essential tools for any paid media expert. Each one is designed to optimize your campaigns and aligns with our vision of marketing innovation. Here we present each tool with its description and benefits: 1. Meta Ad Library A complete tool to explore and analyze active ads on Facebook and Instagram, […]
In a world where fashion boundaries are blurring, the Lunar New Year emerges as a golden opportunity for luxury and accessible luxury fashion brands. This article explores how Asian celebration is becoming a key strategy for brands looking to expand their reach and secure their […]
Winter sales are a key time for e-commerce, offering unique opportunities to grow and connect with customers. Here we present a series of innovative strategies and tools to help you stand out this season. Augmented Reality for Virtual Trials This technology allows customers to virtually try products before purchasing. […]
In a world where digital privacy is paramount, contextual targeting is innovating in the field of digital advertising. This technique respects user privacy and offers relevant ads, adapting to the strictest privacy regulations. Contextual Targeting: A Modern Definition Today's contextual targeting uses advanced algorithms and machine learning […]
In the digital age, email marketing stands out as a key tool to build and maintain customer loyalty, especially in the field of ecommerce. At Immoral, we focus on communication that reflects our values: ethics, transparency, innovation and humanity. The Importance of Personalization in Ecommerce Key Facts: A study of […]
In a world where digital privacy is increasingly valued, brands face the challenge of adjusting their Paid Media strategies to balance effectiveness with respect for user privacy. At Immoral, we address this crucial topic, exploring how brands can ethically and effectively adapt to the […]
At Immoral, where innovation and connection are essential, we immerse ourselves in the world of Livestream Shopping, a trend that is redefining e-commerce. Fusing the immediacy of online shopping with the dynamism of live content, this strategy is creating a new way of interacting with customers. Discover how the Livestream […]
At Immoral, we understand that genuinely connecting with your audience is at the heart of successful digital marketing. Social Intelligence is not just a tool, it is a bridge to a deep understanding of consumer needs and desires. Today, we invite you to explore how this powerful tool is transforming digital marketing and how […]
In a digital world where differentiation is vital, a strong brand identity is not a luxury, but an imperative. At Immoral, we understand that a strong brand is a reflection of a consistent promise and values. Let's look at how you can build an effective brand identity and explore inspiring examples. The Cruciality of a […]
Economic uncertainty has become a constant in the global panorama. With businesses facing the challenge of an impending recession, it is critical to rethink marketing strategies to adapt and thrive. This is where an innovative approach in digital marketing becomes a lifeline, not only to stay afloat but […]
In the dynamic world of digital marketing, understanding and establishing effective benchmarks is crucial to the success of any campaign. We often confuse benchmarks with simple numbers or monetary values, but there is a deeper, more strategic perspective we should consider. Difference between Benchmarks and KPIs It is essential to distinguish […]
In the fast-paced world of digital marketing, it's essential to stay up to date with the most innovative tools. One of those tools is Google Ads Auto Applied Recommendations (AAR), powered by the latest artificial intelligence. At Immoral, we believe that by combining this innovation with an ethical and humane strategy, brands can achieve […]
Welcome to the exciting world of Marketing Automation. If you are a CEO, CMO, Sales director or E-commerce Manager looking to position yourself and grow in the digital world, you are in the right place. Join us on this journey to discover the workflows that you cannot miss. 1. Client Onboarding Each client is unique and deserves solutions to […]
The conversion rate of a website is a key indicator to measure its effectiveness and performance. However, optimizing it requires more than superficial adjustments. At Immoral, we have refined a set of strategies and practices that allow us to maximize this indicator. 1. Advanced Traffic Segmentation Traffic is not homogeneous. Segment your visitors […]
In the changing world of digital marketing, mastering Google Ads has become an essential tool for companies looking to stand out. One tool that many overlook is portfolio offering strategies. Why is this Strategy Important? Smart bidding can be a double-edged tool. Without […]
In the digital age, Black Friday has established itself as one of the most relevant commercial events. Companies and brands, especially those in the field of e-commerce, wait with anticipation for this day to achieve notable benefits and strengthen their position in the market. However, to ensure a successful Black Friday, it is […]
In an ever-changing digital world, trends pivot almost at the speed of thought. Continuous optimization of advertising campaigns has emerged as a vital component to succeeding in the social media advertising sphere. At Immoral, we not only recognize this fact; we make it part of our core. Join us as we unravel the […]
November, for many, is synonymous with Black Friday: an avalanche of discounts and compulsive purchases. But at Immoral, we believe there are more innovative, ethical and human-centered ways to stand out this month. Therefore, we propose 10 genuine strategies to connect emotionally with your clients: Finally, remember that in a world […]
The calendar tells us that one of the most anticipated moments, Black Friday, is quickly approaching. Beyond simple transactions, this event becomes a golden opportunity to strengthen ties with those who choose to trust our brand. Below, we reveal some strategies that, with innovation and ethics, will help you stand out. […]
Digital marketing can be full of anglicisms and acronyms, which can be confusing for those who are not familiar with this environment. For this reason, we have prepared a brief dictionary with the most common words in marketing. This way you can follow the thread of what is being said! The marketing words you need to know […]
Cognitive biases that will put your brand in the customer's mind Cognitive biases are distortions that affect the way we perceive our environment and make decisions. These prejudices are inherent to human beings and can influence the consumer's reasoning ability. In the world of marketing, specialists can capitalize on these […]
The importance of First Party Data in the post-third-party cookie world The world of digital marketing is constantly changing and one of the most recent challenges is the end of third-party cookies, which will transform advertising and content personalization into line. Given this situation, the data […]
Metaverse and advertising. What point are we at? Should my brand already be in the Metaverse? Is it true that the metaverse is already a reality and that brands should enter it as soon as possible? The short answer is no. Not only has it not arrived, but it is in a very embryonic phase. […]
E-commerce has seen continued growth in 2021, and in 2022, the key to maintaining a competitive advantage will be prioritizing customer experience and differentiating in the market. Here are some Ecommerce trends that will work in 2022: Ecommerce trends that will work in 2022 1. Chatbots Artificial intelligence and […]
According to the latest statistics, around 70% of consumers abandon an online store before completing the sale. However, the mobile shopping cart is the one with the worst figures, with 85% abandonment. If the same thing happens to you in your business, you are interested in knowing these keys to optimize your […]
Branding vs Performance: Complementarity in the world of marketing In the competitive world of marketing, there seems to be a struggle between two approaches: brand marketing and performance marketing. While the first focuses on working on the brand image, the second seeks quantifiable results. However, are they really competing concepts? A […]
Instagram Reels offer small businesses a free tool to promote their services, and a magical opportunity to reach new audiences and gain more customers globally. By creating short, inspiring, and interactive videos with easy-to-use creative apps like filters, trending audio, and seamless transitions, the possibilities of […]
Attribution models: How do I use them? Digital marketing today has multiple ways and tools that allow you to reach all types of consumers. However, this variety can become a double-edged sword, as it is not clear which are the most effective for our business. This is where […]
Blended ROAS: Understanding the profitability of your advertising campaigns You've probably heard of ROAS, which in English means "return on advertising investment." But what exactly is “blended ROAS”? The word "blended" refers to a mixture or combination, and in this context, it is a mathematical formula to calculate the […]
More than 90% of consumers consult the opinions of other customers before making a purchasing or hiring decision. Something extremely easy to do nowadays, since all you have to do is type the name of a company on the Internet and, almost certainly, reviews will appear. Although these cannot be controlled, they can […]
Using search engine advertising to position your company is a strategy that cannot be missing from your digital marketing plan. However, Google Ads includes a series of tasks that reduce productivity in your daily life. To prevent this from happening, there are optimization scripts that will allow you to automate them. You want to know […]
Artificial intelligence (AI), automation and machine learning are having a profound impact on all sectors. The fact is that they have already begun to revolutionize our daily lives, leaving us more time to be more productive and creative. Algorithms force us, then, to ask ourselves: what to choose in the human vs. dichotomy? […]
Digital Business: The key to succeeding in the digital world In the exciting world of business, PASSION is the engine that drives any endeavor. When you have passion for your company and what you do, that energy spreads to your team and your clients, generating a unique connection. However, the passion […]
Discover audience segmentation: Optimizing your marketing strategies Have you ever wondered why audience segmentation is so important? If you want to learn more about its benefits and advantages, you have come to the right place! What is audience segmentation and why is it essential? Audience segmentation is the […]
A/B Test: Test, test, test. A mantra that in the world of marketing we find on every corner. We can even say that large companies owe a large part of their success to including this mantra in their culture. Just reading this phrase from, nothing more and nothing less, Jeff Bezos gives us an idea of […]
The 6 most common mistakes in ecommerce: We all make mistakes. But mistakes in e-commerce usually cost a little more than others. Let's see what these mistakes are to avoid and stop them right now! Mistake #1: Spending your time on things you shouldn't Our number 1 on the list of mistakes […]
Boost your Business with a CRM and Marketing Automation Let's start at the beginning, a CRM is a Customer Relationship Manager or, in other words, it is the space where you keep all your customers' information. And you will ask yourself, do I need one? If your business has or aspires to have the customer as the center […]
