Sail with us through the vast ocean of digital advertising. We accompany brands on a personalized journey through the online ecosystem, adapting to the needs of the moment and planning for the future.
We live in a multifaceted digital world. How to decide where to appear, when and how? How to balance between brand awareness, interaction and conversion?
The solution is Comprehensive Digital Advertising. A holistic strategy that interweaves Paid Social, Paid Search and Programmatic Advertising. No more isolated decisions: we put together an adapted media plan, optimizing the perfect mix that your brand needs to reach your business objectives.
Audit & Analysis
We start by understanding your current situation, your objectives and the behavior of your audience.
Strategic planning
We designed a roadmap that combines Paid Social, Paid Search and Programmatic Advertising, estimating the results of each channel according to its potential.
Execution & Monitoring
We launch the campaigns and monitor the results in real time, adjusting to ensure maximum effectiveness.
Feedback & Adaptation
As we collect data, we refine our strategy, anticipating trends and adapting to market changes.
In the fast-paced world of digital marketing, it's essential to stay up to date with the most innovative tools. One of those tools is Google Ads Auto Applied Recommendations (AAR), powered by the latest artificial intelligence. At Immoral, we believe that by combining this innovation with an ethical and humane strategy, brands can achieve […]
In the changing world of digital marketing, mastering Google Ads has become an essential tool for companies looking to stand out. One tool that many overlook is portfolio offering strategies. Why is this Strategy Important? Smart bidding can be a double-edged tool. Without […]
In an ever-changing digital world, trends pivot almost at the speed of thought. Continuous optimization of advertising campaigns has emerged as a vital component to succeeding in the social media advertising sphere. At Immoral, we not only recognize this fact; we make it part of our core. Join us as we unravel the […]
TIKTOK is the social network of the moment, with a number of users that continues to increase. Find out why you need an account!
The importance of First Party Data in the post-third-party cookie world The world of digital marketing is constantly changing and one of the most recent challenges is the end of third-party cookies, which will transform advertising and content personalization into line. Given this situation, the data […]
Metaverse and advertising. What point are we at? Should my brand already be in the Metaverse? Is it true that the metaverse is already a reality and that brands should enter it as soon as possible? The short answer is no. Not only has it not arrived, but it is in a very embryonic phase. […]
E-commerce has seen continued growth in 2021, and in 2022, the key to maintaining a competitive advantage will be prioritizing customer experience and differentiating in the market. Here are some Ecommerce trends that will work in 2022: Ecommerce trends that will work in 2022 1. Chatbots Artificial intelligence and […]
Branding vs Performance: Complementarity in the world of marketing In the competitive world of marketing, there seems to be a struggle between two approaches: brand marketing and performance marketing. While the first focuses on working on the brand image, the second seeks quantifiable results. However, are they really competing concepts? A […]
Instagram Reels offer small businesses a free tool to promote their services, and a magical opportunity to reach new audiences and gain more customers globally. By creating short, inspiring, and interactive videos with easy-to-use creative apps like filters, trending audio, and seamless transitions, the possibilities of […]
Blended ROAS: Understanding the profitability of your advertising campaigns You've probably heard of ROAS, which in English means "return on advertising investment." But what exactly is “blended ROAS”? The word "blended" refers to a mixture or combination, and in this context, it is a mathematical formula to calculate the […]
