Despite the quality and added value of its products and services, the challenge was to simultaneously boost interest in wigs and boost sales of its ADAPTA line. We needed to maximize both visibility and conversion in these two areas of the business.
We began collaborating in early 2021. To address this complex challenge, we designed a comprehensive strategy, focusing on each level of the marketing funnel. We started with visibility campaigns, presenting Ángela Navarro's exclusive value proposition to new audiences. We introduce search engine campaigns, focused on specific terms linked to oncological beauty and wigs.
We opted for remarketing campaigns that not only regained the initial interest of users, but also made an effort to highlight the long-term potential of the ADAPTA cosmetic line. Over time, the team has grown and the project continues to scale!
It's like having the team inside the house. They are super proactive, they are always behind offering solutions.
They are a perfect complement and are fully integrated in the development of all our projects. Thank you so much!
It's like having the team inside the house. They are super proactive, they are always behind offering solutions.
They are a perfect complement and are fully integrated in the development of all our projects. Thank you so much!
